The Cerulean Story
The Cerulean Story
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Humble Beginnings
The vision for Cerulean Advanced Fitness and Wellness began in 2013, when Fabrice Dechoux was in search of healing for his promising tennis-playing daughter. After sustaining a succession of injuries over two years, she struggled to return to national-level USTA junior tennis competition, despite many traditional medical and therapist treatments. Turning to integrative medicine out of desperation, they discovered an approach that revealed the root cause of her injuries: a cellular deficiency that could have been addressed two years prior.
Witnessing firsthand the regenerative power of integrative medicine, Fabrice was inspired to research and uncover other non-invasive therapies to condition the body, prevent injuries, and aid in recovery.
A New Mission for a New Era111
At Cerulean Human Health Performance, our comprehensive approach of Lifestyle Cellular Health Therapeutics features Hyperbaric Oxygen Cellular Health and Modality Programs.
Our Vision
Our overarching goal at Cerulean is to partner with each client to measure, quantify, improve, and track comprehensive cellular health.
The Inspiration Behind Cerulean
Cerulean Human Health Performance opened its doors in the fall of 2015, as one of the first cellular level Precision Health and Performance centers in Arizona. Our primary objective at the time, was to service the athletes market segment, based on the known fact that athletes are always in search of ultimate health and the slightest performance gain advantage. As a natural market demand evolution to our original vision, the model has evolved beyond just servicing athletes. Today, Cerulean services clients from all walks of life. Our clients are typically looking to optimize their health, speed-up their recovery and healing process, reduce inflammation and pain, boost their immunity, or simply improve their overall healthspan.
A New Mission For A New Era:
At Cerulean Human Health Performance, our comprehensive approach of Lifestyle Cellular Health Therapeutics features Hyperbaric Oxygen Cellular Health and Modality Programs.
Our Vision 
Our overarching goal at Cerulean is to partner with each client to measure, quantify, improve, and track comprehensive cellular health.
Our Comprehensive Hyperbaric Oxygen (HBOT) Health & Modality Programs Include:
Our Vision 
Our overarching goal at Cerulean is to partner with each client to measure, quantify, improve, and track comprehensive cellular health.
Our Comprehensive Hyperbaric Oxygen (HBOT) Health & Modality Programs Include:
What is Hyperbaric Oxygen Therapy?
Hyperbaric Oxygen Therapy, other- wise known as HBOT, has been recognized by the American Medical Association (AMA) and the Federal Drug Administration (FDA) as a trusted integrative treatment, with several FDA approved conditions and many off-label conditions supported by clinical studies.
By hyperoxygenating your body in our Hyperbaric Chambers, you will be able to intake oxygen levels greater than breathing air at normal atmospheric pressure, stimulating a wide variety of regenerative responses.
Services & Amenities
Hyperbaric Oxygen Therapy
Hypobaric Conditioning Pod (C-POD)
Infrared Light Bed Therapy
Regenerative Modalities
Concierge Service
Meet Our Team
Justin Cole
Cerulean Hyperbaric Chamber Technician
Justin started in the field of hyperbaric oxygen therapies under a pioneer in the field Dr. Donald Jolly-Gabriel. He learned and worked directly with Dr. Jolly-Gabriel for eight years and after Dr. Jolly-Gabriel retired Justin ran the hyperbaric facility for two years before relocating to Arizona. Justin assisted Dr. Jolly-Gabriel in all aspects of the business including lectures, podcast's and has run tens of thousands of treatments and feels blessed to have seen so many recovery stories.
Justin started his hyperbaric education at Sharp Grossmont hospital in San Diego, got certified under the Association of Diving and Hyperbaric Professionals and later became a safety director and certified in inspection and maintenance of hyperbaric chamber acrylics through International Atmo Inc.
FABRICE DECHOUX
Cerulean Founder & CEO
Fabrice began his career in the semiconductor industry in 1990 at Globetech International and finished up his 7-year career there as VP of international sales. In 1997 he founded Test Advantage (now Test Acuity Solutions) providing semiconductor test hardware and software solutions to semiconductor manufacturing companies like Motorola, Intel, Texas Instruments, Philips, and Samsung. He grew that venture to over $100 million in placed equipment, and over $40 million in annual revenues prior to its sale in 2010. For his impact on the industry, he earned the 2005 Texas Instruments Best Supplier award, and the 2001 Arizona Ernst and Young Entrepreneur of the Year award. The company was also featured on the Inc. 5000 list of America’s fastest growing companies in 2007 and 2008.
Following his exit, Fabrice decided to pursue his culinary passion by putting his chef credentials to the test. He partnered with Chef Bernie Kantak (a James Beard Award nominee) and Andrew Fritz (GM) to open two critically acclaimed restaurants, Citizen Public House and The Gladly – both in the Phoenix area.
Since 2015, Fabrice has been heavily invested in the wellness and human health performance sector. That year, he opened Cerulean Human Health Performance which was the first Precision Wellness and Performance Center of its kind in AZ. As a natural evolution of its offering, Cerulean reenter its offering around Hyperbaric Oxygen Therapy (HBOT) in 2021. Fabrice’s goal with Ceruelan is to provide health and wellness enthusiasts unique programs for de-aging, boosted healthspan, immunity strength, and athletic performance and recovery.
Alicia Fortune
Cerulean Director & Vice President
Alicia Fortune is the Director & Vice President at Cerulean. As Director, Alicia oversees Business Development, Sales, Management and most importantly Client Engagement and Experience. Alicia’s trademark is excellence, client engagement and creating exceptional customer experiences. She is dedicated to collaborating with her Cerulean team to partner with their exceptional clients to improve comprehensive cellular wellness with Cerulean’s Lifestyle Health Therapeutics.
Prior to Cerulean, Alicia was Director of Practice Development 4 years at LifeScape Premier, a brilliant Concierge Medical practice, where she oversaw Concierge Medicine, Functional Nutrition and Fitness. Prior to LifeScape Premier, Alicia was an exemplary Pharmaceutical Sales Executive for Eli Lilly & Company for 14 years. She was recognized by Eli Lily and Company West Area Leadership for her outstanding work with nationally recognized Health Care Professionals and was selected as 2016 West Area Customer Experience Advisor. Alicia received such honors as President’s Council, West Area Exceptional Leader Award, West Area Customer Experience Award and multiple Customer Experience District Awards.
Alicia is from the beautiful wine country of Washington and appreciates her wonderful family. Alicia graduated from Chaminade University of Honolulu with a Bachelor of Arts in International Business with a focus in Trade and Finance and a Minor in Spanish. She achieved honors as a member of the Delta Mu Delta Business Honor Society. Alicia was raised with an international outlook and lived and studied abroad in Spain during her college years.
Alicia enjoys and is passionate about motherhood, as she has an amazing son who is a student-athlete, career, fitness & health, family, travel and philanthropy. Alicia is honored to be Director of the Women of Scottsdale, a dynamic woman’s philanthropic organization in Arizona; as well as a MASK (Mothers Awareness on School-Aged Kids) Woman of Influence as a member of the MASK Women of Influence Committee, empowering children to make safe and healthy choices.
FABRICE DECHOUX
Cerulean Founder & CEO
Fabrice began his career in the semiconductor industry in 1990 at Globetech International and finished up his 7-year career there as VP of international sales. In 1997 he founded Test Advantage (now Test Acuity Solutions) providing semiconductor test hardware and software solutions to semiconductor manufacturing companies like Motorola, Intel, Texas Instruments, Philips, and Samsung. He grew that venture to over $100 million in placed equipment, and over $40 million in annual revenues prior to its sale in 2010. For his impact on the industry, he earned the 2005 Texas Instruments Best Supplier award, and the 2001 Arizona Ernst and Young Entrepreneur of the Year award. The company was also featured on the Inc. 5000 list of America’s fastest growing companies in 2007 and 2008
Following his exit, Fabrice decided to pursue his culinary passion by putting his chef credentials to the test. He partnered with Chef Bernie Kantak (a James Beard Award nominee) and Andrew Fritz (GM) to open two critically acclaimed restaurants, Citizen Public House and The Gladly – both in the Phoenix area.
Since 2015, Fabrice has been heavily invested in the wellness and human health performance sector. That year, he opened Cerulean Human Health Performance which was the first Precision Wellness and Performance Center of its kind in AZ. As a natural evolution of its offering, Cerulean reenter its offering around Hyperbaric Oxygen Therapy (HBOT) in 2021. Fabrice’s goal with Ceruelan is to provide health and wellness enthusiasts unique programs for de-aging, boosted healthspan, immunity strength, and athletic performance and recovery.
JUSTIN COLE
Cerulean Hyperbaric Chamber Technician
Justin started in the field of hyperbaric oxygen therapies under a pioneer in the field Dr. Donald Jolly-Gabriel. He learned and worked directly with Dr. Jolly-Gabriel for eight years and after Dr. Jolly-Gabriel retired Justin ran the hyperbaric facility for two years before relocating to Arizona. Justin assisted Dr. Jolly-Gabriel in all aspects of the business including lectures, podcast's and has run tens of thousands of treatments and feels blessed to have seen so many recovery stories.
Justin started his hyperbaric education at Sharp Grossmont hospital in San Diego, got certified under the Association of Diving and Hyperbaric Professionals and later became a safety director and certified in inspection and maintenance of hyperbaric chamber acrylics through International Atmo Inc.
ALICIA FORTUNE
Cerulean Director & Vice President
Alicia Fortune is the Director & Vice President at Cerulean. As Director, Alicia oversees Business Development, Sales, Management and most importantly Client Engagement and Experience. Alicia’s trademark is excellence, client engagement and creating exceptional customer experiences. She is dedicated to collaborating with her Cerulean team to partner with their exceptional clients to improve comprehensive cellular wellness with Cerulean’s Lifestyle Health Therapeutics.
Prior to Cerulean, Alicia was Director of Practice Development 4 years at LifeScape Premier, a brilliant Concierge Medical practice, where she oversaw Concierge Medicine, Functional Nutrition and Fitness. Prior to LifeScape Premier, Alicia was an exemplary Pharmaceutical Sales Executive for Eli Lilly & Company for 14 years. She was recognized by Eli Lily and Company West Area Leadership for her outstanding work with nationally recognized Health Care Professionals and was selected as 2016 West Area Customer Experience Advisor. Alicia received such honors as President’s Council, West Area Exceptional Leader Award, West Area Customer Experience Award and multiple Customer Experience District Awards.
Alicia is from the beautiful wine country of Washington and appreciates her wonderful family. Alicia graduated from Chaminade University of Honolulu with a Bachelor of Arts in International Business with a focus in Trade and Finance and a Minor in Spanish. She achieved honors as a member of the Delta Mu Delta Business Honor Society. Alicia was raised with an international outlook and lived and studied abroad in Spain during her college years.
Alicia enjoys and is passionate about motherhood, as she has an amazing son who is a student-athlete, career, fitness & health, family, travel and philanthropy. Alicia is honored to be Director of the Women of Scottsdale, a dynamic woman’s philanthropic organization in Arizona; as well as a MASK (Mothers Awareness on School-Aged Kids) Woman of Influence as a member of the MASK Women of Influence Committee, empowering children to make safe and healthy choices.
